Ethan Mayers

Customer Development

Ethan mainly helps companies with overall strategy and how to take ideas and turn them into actions. He is skilled at business canvas workshops, financial modeling, preparing for investment (pitch, pitch deck, positioning), investor relations, brand development, overall company strategy, go to market planning and strategy, technology roadmap development, and creating global partnerships. He has lead fundraising efforts of $6M from angel, institutional, and strategic investors primarily in the UK, India, and the US. He has been involved in the fundraising efforts at companies that have raised $60+M. Ethan has also led operations, finances, product, and technology at various startups and corporate innovation projects. 

Ethan is a former television producer turned technology entrepreneur who has driven innovation and frontier technology. As a serial entrepreneur and startup advisor across IoT, supply chains, circular economies, and media he has led high-growth startups around the world from New York City to London, Mumbai, and Detroit. Ethan has served as CEO of the innovation division of a $2.5 billion public firm, COO of Colabriq, a business intelligence platform and Techstars alum, and co-founder of Retovian, a private equity-backed mobile operations software platform for businesses across Africa, Latin America, and Asia. Previously, Ethan spent seven years building and running Synthenai, a consulting firm that delivered operations optimization, business design, and technology strategy for SMEs and startups. Having played a critical role in high-growth startups around the world, Ethan regularly advises companies on their value proposition and aligning it to operations, scaling, and investment preparation. He serves as a global mentor for Rockstart VC, Hague Institute for the Innovation of Law, Endeavor, and South by Southwest and is a passionate advocate for high-potential entrepreneurs and startups, particularly those that have risen outside of traditional networks.